Thaís Ferraz

This project started way before the actual contract did. Thais and I studied design together in Rio, so when she came back from Canada ready to build her photography career and asked me to create her brand, I was ridiculously honoured to be her first call. We met at a local café to talk through how she wanted to be seen: expressive, yes, but still sharp and professional. So we built a flexible identity to hold both. A minimal system, a TF monogram, and a tiny symbol inspired by her love of stars that also nods to the camera behind the work. She was proud, and so was I.