Maison Lagree

Shayna Sloss reached out while Maison Lagree was still taking shape, which is honestly the dream timing for a branding project. She wanted strategic direction before the space was fully built, so we worked on positioning, visual identity and a full logo system while she developed the studio alongside her architecture team. The goal was to create something premium, timeless and clear enough to guide more than just the logo, something that could also shape the space, the content and the overall feel of the brand. And fun fact: the chosen logo was approved in V1, which I am proud enough to mention unprompted.