Luster & Oak

Luster & Oak sells vintage, but not in the chaotic dig-through-a-pile-and-hope-for-the-best way. Vintage stores love to say they’re curated, but Luster & Oak actually is. After their new identity was ready, they partnered with Mutual Friends to bring it online, and I got to build it! The moment I saw the references, I was in. A bit rebellious, a bit polished, just how I like it. We redesigned the site on Shopify because the team was already used to it and reuploading everything would’ve been a nightmare. With this many products, the job was knowing when to stop.