Inhabt

Inhabt started with Shannon deciding she was done spending her days in an office and would rather get her hands dirty. Pottery turned into a business, and for a minute, partnerships looked like the obvious way to grow. Until they didn’t. More collaborations, less identity. Sales dropped, the work felt diluted, and suddenly the “normal” way of doing business didn’t feel so smart. So we reworked the whole thing with her. Clear positioning, strong values around sourcing and production, and a brand that actually holds its ground. The logo was drawn by hand in soft pastel because anything off-the-shelf would’ve missed the point.