Eggslut

Eggslut already knew exactly who it was. Our job was not to “elevate” anything, just not to mess it up. As they prepared to open in Toronto, they partnered with Mutual Friends, who brought me in for development. We rebuilt the website on Squarespace by literally retracing the live version. No redesign or creative detours. Our harder than it looks job was getting it right. At the same time, we rolled the brand out into the city with construction hoarding before the space even opened. Funny, bold, and very on brand.