Caledon Timberframes

Some brands don’t need a reinvention, they just need to stop looking ten years behind their own work. Caledon Timberframes builds beautiful homes, the kind you slow down for when you pass by, and their website was… not that. They brought in Mutual Friends, who pulled me in to sort out design and development. We rebuilt everything on Squarespace with the goal to make it worth looking at. We kept it simple, but not lazy. We added a proper video gallery to accommodate the beautiful media they often capture, made updates easy on their side, and gave them a site that doesn’t undersell them anymore.