Designing Chemistry into a Dining Club

Elevated / Vibrant / Memorable

Venna believes in the quiet hunger for connection. We helped Magda redefine her brand to reflect the sophistication and curiosity of her ideal audience. From casual dinners to curated gatherings, Venna offers more than shared meals. It offers compatibility, intention and the comfort of knowing you are not out of place. The brand was repositioned to feel less trendy, more thoughtful, and always in search of good conversation.

Fig. 1 Business Card
Figs. 2 and 3 Poster

The identity balances extroversion with structure. Royal blue, wine red and ochre form a palette that feels timeless, classic and slightly indulgent. The logotype mirrors duality with a clever serif-meets-sans detail that nods to contrast and chemistry. It speaks to people who want elegance without restraint. Designed to be seen, remembered and spoken about, Venna’s visual system captures its founder’s boldness and its audience’s warmth.

Figs. 1 , 3, 5 Brand photoshoot I
Fig. 2, 4, 6 Brand photoshoot II

We presented Venna’s tactile presence through a set of minimal but expressive brand assets. A poster with full-bleed colour. A business card that whispers luxury through paper choice. A brand icon blind embossed into textured stock. Each piece captures the brand’s layered personality. Styled, not sterile. Combined with original photos that feel intimate and inviting, these touchpoints show Venna as a living, breathing idea.

Figs. 1 and 2 Homepage views
Fig. 3 About page

We designed and built Venna’s custom Shopify site with one goal in mind, to make every click feel human. A halftone video effect threads through the site, adding texture and surprise. The background is a soft beige, offering quiet contrast to bolder brand elements. We developed a multi-tier membership checkout, a personality test and an automated match system. Every word, every form, every scroll was built from scratch, and on purpose.

Creative Direction Nina de Paula
Copywriting Yusra Elahi
Visual Identity Nina de Paula
Shopify Development Nina de Paula
Custom App Luis Miranda
Photography Studio Merge & Studio Bittar
Project Management Lara Castello