Golfwear That Speaks Louder Than Dress Codes

Figs. 1 & 6 Brand Launch Videos
Figs. 2 & 5 Desktop Views (Home, About)
Figs. 3 & 8 Product Photoshoot
Figs. 4 & 7 Mobile Views (Collection, Product)

Brought in by the team at Mutual Friends, we joined the project when Amanda Sheppard, model-turned-founder of SMBR Golf, was ready to bring her vision for elevated, expressive golfwear to life online. Jabuticaba Studio led the Shopify development, building a fashion-forward e-commerce experience that matched the brand’s tone: bold, refined, and unapologetically individual. We developed custom sections for colour-blocked storytelling, early email capture, and a dedicated landing page to support pre-launch list building, giving the client breathing room to finalise production while already growing her customer base.