We partnered with Kitsch on a retainer basis to evolve its packaging towards a more sustainable option. Along the way, we also supported the brand and its partners in collaboration campaigns. Beyond packaging, Kitsch extended its commitment to sustainability in marketing, and our team created a range of assets, including pitch decks, advertising graphics, email templates, and animations.

In-House Designer Polly Lin
Copywriter Ahnika White-Handgraaf

N/A

I've never naturally gravitated toward traditionally feminine aesthetics. As a child, I preferred climbing trees and getting my hands dirty. But as I stepped into a new phase of adulthood—married, building a home—I found myself more open to exploring that side of me. When Kitsch approached us, it felt like a natural challenge. Their world was pink, serifed, and unapologetically feminine, and while that wasn’t my usual design language, I leaned into it.

Sustainability was the reason I took the project, and while the company couldn’t transform everything overnight, they took a meaningful first step toward reducing plastic. That balance, between ambition and what’s actually possible, stuck with me. Progress isn’t about doing everything at once. Sometimes, it’s about knowing where to start. And while the project had its challenges, it also pushed me to see design, and even myself, in a new way.