The Practice Behind the Post

Principal

Radhika Ruia

Location

Kolkata, India

Category

Health

OL. Custom Scope

Figs. 1 and 6 Ambient video content
Figs. 2, 4, 5, and 7 Yoga practitioners in session
Figs. 3 and 8 Imagery featuring Sadhguru

Radhika reached out feeling disconnected from her business. Isha Yogashala had grown, but not in the direction she had hoped. We led social media management, content design, and copywriting to refine their online voice. With subtle shifts in tone and rhythm, we repositioned Isha Yogashala not to reach more people, but to attract the right ones. And for over six months, we succeeded. In the end, Radhika decided to shut things down and put her energy in a new venture. Honestly, we love that for her.

Project Credits

Creative Direction Nina de Paula
Copywriting Yusra Elahi
Content Design Nina de Paula
Junior Designer Tamara Moravia