Energetic / Credible / Empowering

The story of the Peak Bag Fund begins with loss. Students struggling with mental health during the pandemic faced an unbearable weight, and some could not find the help they needed in time. Alumni decided to act. Their answer was not another lecture or flyer. It was an invitation. Step outside. Share the view with someone who understands. We gave their vision shape and structure, so the message would travel beyond campus.

Fig. 1 Bagde
Fig. 2 Logo study
Fig. 3 Merch banner

The identity draws from the land itself. Dartmouth green anchors the palette, joined by earthy neutrals and the occasional bright tone to signal energy and optimism. The logo suggests both a peak and a path. Typography is clear, confident, and easy to read in motion. Every element feels active and grounded, just like the students who carry it on a t-shirt or a cap.

Figs. 1, 5 Recent events in colour
Figs. 2, 6 Recent events stylised
Fig. 3 Event T-shirt spotted in Antarctica
Fig. 4 Omondi Obura, in loving memory

After our design sprint, the Peak Bag Fund became visible in dining halls, libraries, and trailheads. We designed T-shirts, hoodies, long sleeves, hats, and bottles that students actually want to wear and use. Each item carries the mark of the fund without feeling like a uniform. They work as conversation starters, quiet declarations of belonging, and reminders that community can be worn as easily as it can be built.

We built a site that feels like the first step of a trail. Simple to navigate, inviting in tone, and full of reasons to keep going. Photography shows the real faces and places behind the fund, from wooded paths to mountaintop pauses. The design makes it easy for students to join an event, for alumni to contribute, and for the story to keep unfolding long after the page is closed.

Creative Direction Nina de Paula
Visual Identity Nina de Paula
Junior Designer Tamara Moravia
Copywriting Peak Bag Team
Shopify Development Nina de Paula
Project Management Lara Castello
Photography Peak Bag Attendants