A Space Where The Algorithm Can Wait

Principal

Chauna Gibson

Location

Amsterdam, NL

Category

Arts & Culture

OL. Custom Scope

Figs. 1, 2, 3, 5, 6, and 7 Product Highlights
Figs. 4 and 8
Moodboard

Arcã Collections curates and sells vintage furniture with the sensitivity of an artist. We were hired to develop a social media strategy and create monthly visuals that reflect the brand’s highly curated aesthetic. With strict creative constraints and a limited posting schedule, every asset had to be intentional. The result was a profile that feels consistent, elevated, and unmistakably hers. Less like marketing, more like art.

Project Credits

Creative Direction Nina de Paula
Copywriting Yusra Elahi
Content Design Nina de Paula
Photography Rebeca Valls