{"product_id":"creative-direction","title":"01 Creative Direction","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eCreative direction helps bring the ideas behind a brand into focus. In this discipline, we’ll define a business’s positioning, purpose, values, audience and voice, and look at the brands around it for context, from competitors to admired brands in the same category. From there, we can shape a visual direction for the identity that provides a clear foundation to build from and a way to keep the work true to what makes the brand distinct.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":46399462932659,"sku":"DIR","price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Jabuticaba_Studio-Project-Branding-Website-Development-Copywriting-54.jpg?v=1749405919","url":"https:\/\/jabuticabastudio.com\/products\/creative-direction","provider":"Jabuticaba Studio","version":"1.0","type":"link"}