{"title":"Portfolio","description":"","products":[{"product_id":"homi","title":"Homi","description":"\u003cp class=\"p1\"\u003eHomi started as a lifestyle brand built around performance, function and durability. Very practical. But over time, the brand became about more than what the products did. It became about the little rituals forming around them. That shift is what we helped bring into focus. We repositioned Homi into a more intentional expression of care across identity, packaging and digital, creating consistency for current and upcoming products alike. We’ve worked together for years now, which is always a nice sign that nobody ruined it.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45388573147315,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Homi_Cover.png?v=1775261598"},{"product_id":"luster-and-oak","title":"Luster \u0026 Oak","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLuster \u0026amp; Oak sells vintage, but not in the chaotic \u003cem\u003edig-through-a-pile-and-hope-for-the-best\u003c\/em\u003e way. Vintage stores love to say they’re curated, but Luster \u0026amp; Oak actually is. After their new identity was ready, they partnered with \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMutual Friends\u003c\/span\u003e\u003c\/span\u003e to bring it online, and I got to build it! The moment I saw the references, I was in. A bit rebellious, a bit polished, just how I like it. We redesigned the site on \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eShopify\u003c\/span\u003e\u003c\/span\u003e because the team was already used to it and reuploading everything would’ve been a nightmare. With this many products, the job was knowing when to stop.\u003cbr\u003e\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45389411123379,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/luster_03.png?v=1775172271"},{"product_id":"eggslut","title":"Eggslut","description":"\u003cp\u003eEggslut already knew exactly who it was. Our job was not to “elevate” anything, just not to mess it up. As they prepared to open in Toronto, they partnered with Mutual Friends, who brought me in for development. We rebuilt the website on Squarespace by literally retracing the live version. No redesign or creative detours. Our \u003cem\u003eharder than it looks\u003c\/em\u003e job was getting it right. At the same time, we rolled the brand out into the city with construction hoarding before the space even opened. Funny, bold, and very on brand.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45389413843123,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Eggslut.png?v=1775172525"},{"product_id":"k08","title":"K08","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eK08 started as a small family kiosk on the beach in Rio and somehow turned into a full resort up north. Not in a “let’s scale this fast” way, more like… wind, time, and a lot of salt. When they opened in Galinhos, they brought us in to figure out how this all holds together without losing what made it special in the first place. We built a full identity system across the Club and the Bungalows, from uniforms to menus to signage, then tied everything into one website that actually makes sense of it all. Kitesurfing, hospitality, food. New place, same story.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45389413941427,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/K08_Cover.jpg?v=1776795473"},{"product_id":"inhabt","title":"Inhabt","description":"\u003cp class=\"p1\"\u003eInhabt started with Shannon deciding she was done spending her days in an office and would rather get her hands dirty. Pottery turned into a business, and for a minute, partnerships looked like the obvious way to grow. Until they didn’t. More collaborations, less identity. Sales dropped, the work felt diluted, and suddenly the “normal” way of doing business didn’t feel so smart. So we reworked the whole thing with her. Clear positioning, strong values around sourcing and production, and a brand that actually holds its ground. The logo was drawn by hand in soft pastel because anything off-the-shelf would’ve missed the point.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454736425139,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Inhabt-Cover.png?v=1776726388"},{"product_id":"oakhouse","title":"Oakhouse","description":"\u003cp class=\"p1\"\u003eOakhouse started with a feeling most people can’t quite explain. Gui and Gus just knew they wanted to turn memories into something you could actually keep, not just scroll past and forget five seconds later. When I came in, the brand was almost there, just… not quite landing. So we cleaned it up. Gave it structure, made decisions, removed the parts that were trying too hard. Then we brought that into Shopify and built a store that finally lets the artwork breathe. No distractions or weird detours. We built a space that makes you stop and look for a second, which, for an art print brand, is kind of the whole point.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454758150323,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/oakhouse-lilgif.gif?v=1775172720"},{"product_id":"caledon-timberframes","title":"Caledon Timberframes","description":"\u003cp class=\"p1\"\u003eSome brands don’t need a reinvention, they just need to stop looking ten years behind their own work. Caledon Timberframes builds beautiful homes, the kind you slow down for when you pass by, and their website was… not that. They brought in Mutual Friends, who pulled me in to sort out design and development. We rebuilt everything on Squarespace with the goal to make it worth looking at. We kept it simple, but not lazy. We added a proper video gallery to accommodate the beautiful media they often capture, made updates easy on their side, and gave them a site that doesn’t undersell them anymore.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454758215859,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/caledon-cover.png?v=1774967520"},{"product_id":"brunch","title":"Brunch","description":"\u003cp data-start=\"115\" data-end=\"761\"\u003eThis is one of those brands that was never going to be average. They already had the cool factor handled. Great collaborations, great photography, a strong online presence, all of it. The weak spot was what happened after someone bought. That part was not quite living up to the rest. So we came in to plan, design and implement the email flows that make a brand feel just as good after checkout as it does before it. Welcome series, cart abandonment, back in stock, first purchase, everything Klaviyo lets you build and automate. We designed emails that are genuinely nice to receive, which, for marketing emails, is honestly a miracle.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454762311859,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Brunch_-_Cover_-_3-_1_-_1.jpg?v=1777751397"},{"product_id":"dear-daughter","title":"Dear Daughter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFormerly known as Kkot (\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e꽃\u003c\/span\u003e), Dear Daughter began with a dad trying to help his daughter’s sensitive skin without falling for the usual greenwashed nonsense. Not trusting what was already out there, he took matters into his own hands. From the beginning, the brand was rooted in care and deep respect for nature. As the brand grew, so did the daughter, and she came back ready to help lead the business into its next chapter. Created in LA brought us in to develop the rebrand, and we created a new name, visual identity and packaging that feel warmer, softer and more personal, taking it from a clinical fix to a beloved ritual.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454820769971,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Dear_Daughter.png?v=1776733145"},{"product_id":"easydwell","title":"EasyDwell","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEasyDwell came from two founders with different backgrounds but the same ugly memory: watching their families lose their homes even after years of doing everything “right”. Instead of accepting that as just how things work in the US, they built a company trying to change the rules. EasyDwell helps people move towards homeownership by buying equity, not sinking into traditional debt. Created in LA brought us in after realising the brand needed to look as serious and hopeful as the mission itself, so we reworked the positioning, visual identity and supporting collateral to help it land properly.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454825652403,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Cover_Jabuticaba_-_EasyDwell.jpg?v=1777751397"},{"product_id":"maison-lagree","title":"Maison Lagree","description":"\u003cp data-pm-slice=\"0 0 []\"\u003eShayna Sloss reached out while Maison Lagree was still taking shape, which is honestly the dream timing for a branding project. She wanted strategic direction before the space was fully built, so we worked on positioning, visual identity and a full logo system while she developed the studio alongside her architecture team. The goal was to create something premium, timeless and clear enough to guide more than just the logo, something that could also shape the space, the content and the overall feel of the brand. And fun fact: the chosen logo was approved in V1, which I am proud enough to mention unprompted.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454945648819,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/MaisonLagree-Cover.jpg?v=1777751115"},{"product_id":"thais-ferraz","title":"Thaís Ferraz","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis project started way before the actual contract did. Thais and I studied design together in Rio, so when she came back from Canada ready to build her photography career and asked me to create her brand, I was ridiculously honoured to be her first call. We met at a local café to talk through how she wanted to be seen: expressive, yes, but still sharp and professional. So we built a flexible identity to hold both. A minimal system, a TF monogram, and a tiny symbol inspired by her love of stars that also nods to the camera behind the work. She was proud, and so was I.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454947319987,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Cover_Jabuticaba_-_ThaisFerraz_1-_1.jpg?v=1777751397"},{"product_id":"peak-bag","title":"Peak Bag","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454947352755,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"venna","title":"Venna","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMagda first came to us for a website, then quickly realised the problem was a bit more upstream than that. Venna, her app built to help people connect over food while travelling, needed a brand that actually matched the idea. So we worked on strategy first, rethought the identity, then brought it all into a website and an in-person game people could use as part of the experience itself. We also created a starter batch of social content to help her build momentum before launch. One of those projects that started as “just a website” and very much was not.\u003c\/p\u003e","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454948040883,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/Business_Cards_Paper_-_Venna.png?v=1777751071"},{"product_id":"volleyverse","title":"Volleyverse","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454948696243,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"bloomie-wellness","title":"x Bloomie Wellness","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454948761779,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"brenna-hardman","title":"Brenna Hardman","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454949056691,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"paola-vilas","title":"Paola Vilas","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454949122227,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"pilates-laboratory","title":"Pilates Laboratory","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454949154995,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"yusra-elahi","title":"x Yusra Elahi","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454949187763,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"gustavo-rademacher","title":"x Gustavo Rademacher","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454949908659,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"onafa","title":"Onafã","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454950105267,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"mara","title":"MARA","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454952726707,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"vivid","title":"x VIVID","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454952759475,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/files\/VIVID-Cover.gif?v=1776888369"},{"product_id":"luisa-alexandre","title":"Luisa Alexandre","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454953054387,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"kina-club","title":"KINA Club","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454953087155,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"built-world-advisors","title":"Built World Advisors","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454953218227,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"smbr","title":"SMBR","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454953676979,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"pets-drug-mart","title":"Pets Drug Mart","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454954332339,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"kitsch","title":"Kitsch","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454954365107,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]},{"product_id":"the-tomte-cake","title":"The Tomte Cake","description":"","brand":"Jabuticaba Studio","offers":[{"title":"Default Title","offer_id":45454960885939,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/7396\/8307\/collections\/portfolio.jpg?v=1778505679","url":"https:\/\/jabuticabastudio.com\/collections\/unfiltered-gallery.oembed","provider":"Jabuticaba Studio","version":"1.0","type":"link"}